Google Search-Based Keyword Tool

According to Google, the search-based keyword tool “provides keyword ideas based on:

* Based on actual Google search queries

* Matched to specific pages of your website with your ad and search share

* New to your Adwords account (typically excluding keywords matching those already in your account)”

Enter a website into the website field and click “find keywords” to begin your search. You can also optionally add keywords to the list.

Upon testing this feature (without tying it to my Google AdWords account per bullet three above), Google did a decent job at analyzing the Search Mojo website for potential keywords (click image to enlarge):

Google Search-Based Keyword Tool Results

Notice that Google provides a bar to indicate the competitiveness of the term, not unlike you might see in Google AdWords when selecting keywords. This tool also allows you to save your keywords to a “draft,” allowing you to conduct multiple searches (say on many various websites) and compile one master list of keywords that you want to keep track of.

Google AdWords External Keyword Tool

The Google AdWords External Keyword Tool by contrast is essentially the same tool found in Google AdWords used for mining keywords just open to the external public. However, unlike the Search-Based tool, the AdWords Tool also shows different information. There are two ways to use the AdWords Tool: entering descriptive words or phrases or searching website content.

Descriptive Words or Phrases

Enter several relevant terms into this search box and Google will return search volume information on the provided terms as well as possibly related terms (when “use synonyms” is checked). For example, when entering the term “search engine optimization” as the descriptive word, this is the result returned:

Google AdWords External Keyword Tool Results

Notice that this tool also shows a competitive status bar, but more importantly, it displays the search volume both on average and for the previous calendar month. When predicting best possible search volume when selecting keywords for SEO, this information is critical.

Website Content

Like the Search-Based Tool, the AdWords Tool can also check a website for potential keywords. A sample search on Search Mojo’s website yielded the following (click image to enlarge):

Google AdWords External Keyword Tool Results

Unlike the Search-Based Tool, the AdWords Tool organizes the potential keywords by groupings by subject area.

Where the Search-Based Keyword Tool Has the Most Potential

So after comparing the two keyword tools for SEO uses, what are teh strengths of the Search-Based Tool?

Save Draft Keywords

In my opinion, the greatest advantage that the Search-Based Tool has is its ability to “save draft” keywords. While the AdWords Tool does allow you to download all keywords to CSV, you can’t pick and choose words to download it just downloads them all. But the Search-Based Tool allows you to pick which keywords you like best from a larger list and save JUST THOSE keywords to an overall draft list. Pretty handy.

Identify Competitors’ Target Pages

Another great advantage of the Search-Based Tool comes when examining the URLs of your competition. Notice that the result above displays the URL of the page that the suggested term was pulled from. Armed with this data, you can get a closer look at how your competition is handling on-page SEO edits for this given page, given the keyword that Google suggests.

Where The Search-Based Keyword Tool Falls Flat

However, if you’re using the Search-Based Keyword Tool for SEO, I’d reconsider and primarily use the AdWords Tool instead, or uses the AdWords Tool in combination with the Search-Based Tool. Why?

Search Volume

The Holy Grail of SEO keyword selection is trying to determine which keywords are both a) most relevant to your website and b) have the greatest search volume. Because the Search-Based Tool doesn’t provide last month’s search volume, you many not recognize immediate shifts in search habits of searchers. That’s important for SEO, when you are selecting the top keywords to optimize for, rather than building a large keyword list for PPC. For instance, while “online resumes” was searched nearly 40,000 times on average, in January 2009 it was searched nearly 48,000 times, a 20% difference in search volume. That’s important to know.

Keyword on Your Website

The biggest problem with examining keywords on your own website is that if you’re undergoing an SEO effort, you may not have good keywords on your site right now. If that’s the case, you may get less relevant keyword results if you rely on Google to scan your website for keyword ideas.

Your Best Bet: Use a Combination of Both Tools

So what’s the answer? I think a combination of both tools, using each for their strengths mentioned above, yields the best results in the end. I suggest using the Search-Based Tool first to do competitive research and making an initial search term list, then entering those terms in the AdWords Tool to establish search volume and download the results to CSV.

ppc campaign management

PPC Management Software

Janet Driscoll Miller is the CEO and Lead Search Strategist of Search Mojo a full service search engine marketing firm. Her company offers both Search Engine Optimization (SEO) services and Pay Per Click (PPC) Management services to help clients improve search engine rankings.

ppc campaign management: PPC Management

ppc campaign management: PPC Campaign Management

There are many PPC service providers as Google Adwords, MSN Adcenter, Yahoo Search Marketing and Microsoft adCenter which are one of the largest network operators till date. Along with these major PPC campaign service providers Ask.com, Baidu, Looksmart, MIVA, NexTag, shopzilla, PriceGrabber, yandex also provide sponsored links or sponsored ads based on the keyword target with target country by advertiser.

PPC advertisement is done depending upon the bid done by the advertiser for individual key phrases or even a single word. The amount of bid is different according to the level of keyword competition and varies from all search engines. If any user searches the key phrase which the advertiser has bid for and clicks on the advertisement then the advertiser is suppose to pay the amount of bid. The minimum amount of bid is US$ 0.01 for any key phrase but then the result and positioning will be affected, the advertiser needs to pay more for any competitive key phrase or keyword.

For advertisers many search engines provide a key phrase tool to search which keyphrase is used more by users which helps the advertiser to get return on investment with business products or business services expansion.

PPC advertising is a quick method to get listed on the top pages of any major search engine providing PPC campaign services. The advertisement gets activated immediately within the next second of activation. Advertiser should be having much knowledge to understand bidding on any keyphrase. The more and perfect amount you bid on any keyword the advertisement will be more aggressive and placed on the first pages. There are millions of advertisers which have opted for Pay Per Click advertising service with the same key phrases. PPC advertising is a very tactful program which needs thorough knowledge for which it is suggested to be done by a SEO company having expertise in PPC services.

Pay Per Click (PPC) is also named in many other terms but the method and program is the same :-

* Cost Per Click (CPC)

* Cost Per Action (CPA)

* Cost Per Impression (CPI)

* Pay for Placement (P4P)

* Cost Per Engagement (CPE)

* Performance Based Advertising

* Cost Per Thousand (CPT)

* Pay for Search Engine Ranking

To get 100% Return on Investment in PPC advertising, an advertiser should opt for Google Adwords to reach more qualified leads. We provide PPC advertising services for placement of keywords in top pages of Google with expertise and in depth knowledge of bidding for individual key phrases.

Google Adwords provides ultimate facilities and services to bring up your advertisement in any country at any time decided by the advertiser. You can decide which keyword should be placed at what time and in which country with language preference. Along with country specific you can also get your website advertised in region and city specific areas depending upon your business products or business services.

PPC advertising by Google offers different ad formats to place your advertisement as Text Ads, Image Ads, Animated Ads, Video Ads, Local Business Ads, Mobile Ads and lots more. There are different norms of Google Adwords to be advertised for top ranking with most competitive keyphrases.

Benefits of PPC Advertising

Out of all marketing strategies and advertising methods, PPC campaign is the quickest method to be listed on the top pages of search engines with end number of benefits.

* Instant result within the next second of PPC advertising activation

* Complete Control over budget

* Provides facility to target your audience in any Country, Region or City

* Changing of advertisement content anytime with instant reflect

* Editing of Budget settings anytime

* Bidding amount can be changed anytime

* Anytime can pause, delete or add your advertisement

* Daily budget can be fixed so that no more amount will be deducted from your account

* Unlimited key phrases can be added in PPC advertising with instant result

Advertising in Google by PPC Advertising

Google Adwords offers two types to advertise your business via PPC advertising services.

* Starter Edition : A simple version for a starter to advertise a single product or service

* Standard Edition : Includes multiple ad campaigns, ad scheduling, advertise formats, Google Analytic and lots more

To start with PPC advertising you need to have an email account of Google along with verification of activating your account. On activation you will find My Ad Campaign page in which topics appear:-

* Text and AD settings

* Statistics for your AD

If the advertiser has two or more ads then can easily edit by Clicking on AD Variations tab as well as can resume the AD. Keywords once added can also be removed and can be added more, if the advertiser doesn???t want to delete then can pause the keyword to activate the keyword later. An option on the top as My Account for editing basic settings as email address, billing settings and lots more.

Instructions to edit ad groups, placements, keywords with summary of four tabs as Summary, Placements, Keywords and Ad Variations.

* The summary shows overview of the AD group including statistics, clicks, CTR, average position, current bid for which you can edit or delete anytime.

* Keywords section showing complete keyword performance with option to add, edit and remove including a tool to get which key phrases are surfed more by users.

* Placements of keywords chosen for advertising group and the performance with option to add, edit and remove.

* Ad Variations is any advertisement created with facility of creating ads, resuming ads or edit existing advertisement.

In the budget page of your advertisement you can find the overview of your budget selected for individual ads including past, present and future budgets.

PPC Advertising Account Organization

A proper way is needed to organize and maintain your PPC advertising account as the key phrases which you add should be most surfed keywords by users. The keywords are the most important factor in PPC advertising as that is the main source to bring your website on top and above your competitors.

Google Adwords provides facilities in PPC to select country specific, region specific and city specific which helps the advertiser to be more specific in business. Depending upon the business the advertiser can target audience in specific areas to expand the business. To organize the settings is must if your business permits such expansion. By this service the advertisement will appear in those countries only, for example if you are a plumber in Sydney, you will for sure want business from Sydney only as you are providing local business.

The advertiser has complete control over time management of PPC advertisement, if you are looking for business locally then it is helpful as you can activate your account in a specific time depending upon the country. For example if you are in India but want business from UK, you can set a time of UK so that when any UK user searches he will find your advertisement. For better advertisement you can also change the language of your AD so that any user depending upon the language in that country can view and understand the AD.

AD Formats for PPC Advertising in Google

There are various formats of advertising in Google for expanding your business products and business services via PPC advertising in Google.

* Image Ads

* Text Ads

* Video Ads

* Local Business Ads

* Mobile Ads

Depending upon the ads there are various norms to be taken care as content sites, search sites, placement targeted campaigns, keyword targeted campaigns, text based and graphics based websites. All ads contain the same number of characters and same guidelines.

On a click on the advertisement it opens up with your website link, there are two options of your website to open. There are four lines for one advertisement for which one link of your web page can be placed and on the first line and last line. When it comes to the last line you can have your own landing page of your service or product page.

Optimize PPC Advertising

To increase traffic and clicks on your ads you need to optimize your PPC advertising, which a SEO expert company can do it properly.

The best method of optimizing PPC advertising is to bifurcate keywords depending upon the importance as adding new keywords, adding used keywords, increasing daily budget for key phrase, increasing maximum PPC, keywords most surfed and all general key phrases in one group. This will help you to get highest traffic and ROI.

The most economical source to achieve top placement in major search engines with most competitive key words is to opt for PPC advertising service by a SEO expert company. As only a professional internet marketing company can help you to generate quality leads with a minimum budget. Comparing to organic SEO, PPC campaign is the fastest and easiest way to expand your business products or business services worldwide. Due to the PPC advertising campaign you can target your audience for specific country which will help in business expansion.

ppc campaign management

Pay per click account management

SEO, PPC, PPC campaign, PPC advertising, cost per click, cost per action, cost per impression, pay for placement, cost per engagement,

ppc campaign management: PPC Campaign Management

ppc campaign management: PPC Management

ppc campaign management

PPC Management

For more insights and further information about Pay Per Click Setup visit our site http://www.clickconsult.com

ppc campaign management: PPC Campaign Management

ppc campaign management: PPC Management Software